Some of our unicorns
Mike Hruska
Founder, CEO
Brooks Canavesi
Chief Experience Officer
Christina Barss, PhD
Principal Consultant
Dennis Folds, PhD
Chief Human Systems Scientist
Jim Bilitski, PhD
Director of Research and Development
Nik Hruska
Vice President
Principles of our work
Our ethos is the spirit and foundation of our corporate culture. We encourage our team to explore and stretch the imagination to help our customers solve complex challenges every day. We believe in the basic ABCs of human performance where Automation, Behavior, and Culture drive radical performance improvement when harmonized.
- Curiosity — We ask questions and creatively explore to define outcomes, find untapped potential, undefined problems, and robust solutions. We respectfully catalyze others to explore, dream, ideate, challenge, create, define, and refine to make useful and awesome stuff.
- Obsessed With Outcomes — We make customer needs, wants, goals, and priorities our personal mission. We believe that we’re only as good as the outcomes we create, so we hold ourselves to a higher standard.
- Proactively Aware — We may be a group of individuals with different perspectives, thoughts, and ideas but our common thread is the understanding that what we do changes lives.
- Genuinely Honest — Everyday we make the choice to trust each other with honesty and integrity and every day we do that, we build trust and become a better team.
- Give and Get Buy-In — We know the difference between an idea that’s natural and one that’s forced. We believe that there is a time for creative disagreement and a time to fully commit for the betterment of the team and our customers.
- Take Risk in Balance — The only way new things come about is when someone takes a risk. We step into uncharted waters when the opportunity arises to learn something.
- Catalyze Change — We know that nothing stays the same forever. Instead of being stuck in “the way we’ve always done it” we choose to drive and accept change. We constantly embrace the new, the bold, and the challenging because that’s the only way we will grow.
